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Muse monetization will start sooner than Meta's usual playbook

I think that we are going to work on monetization somewhat sooner on this than our normal playbook for a couple of reasons. One is just the size of the numbers that we are talking about in terms of both the costs and the opportunity… make it important to make progress on that in order to be able to scale it.

on Meta's Q3 2026 earnings call

M
Mark ZuckerbergMeta · Founder & CEO

Where it comes from

Meta CEO Mark Zuckerberg says 10 million people have set up a Muse AI agent
Business Insider · 2026-10-21

What the article says

CEO Mark Zuckerberg announces 10M users for Meta's Muse AI app since September. Meta's stock was up after its third-quarter earnings report.

Business Insider

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